So having looked back at 2011 and largely got it right, we thought we’d do the same for 2012. 2011 was definitely a very interesting year for the Rugged and Mobile market and we’ll see a lot of trends from last year gaining strength in 2012 as well as the emergence of some new, exciting new technology trends that are set to change and rock the markets we operate in. The continuing recession will still affect and skew 2012 but by and large we’ll see some great stuff happening in our view here!
We’ll do a 10 blog prediction over the next 2 weeks so that we can talk about the trends in a little more depth than we did last year but keep things light at the same time.
Are you ready for a challenging and technology infested 2012!! Here goes our predictions for a much looked forward to year.
Trend 1 – The rise of the Rugged Tablet
Tablets are a wonderful thing. I still use my iPad daily, bought on the day the iPad 1 was launched and still my faithful companion I trust, love and burn away hours through it and you know what, it’s great.
In business terms though the rugged tablet is driving screen size, and we heard a lot about that last year and we feel this is not so much being driven by iPads and Angry birds, but more by businesses moving into the next stage of their mobile solution culture. We saw the same with smartphones and rugged PDA’s. Businesses played with Smartphones firstly because they were the cheapest and least risky way to spend a small budget on “this mobile thing” I even heard years ago companies talking about Mobile as if it were something the IT guys had to get out of their systems, but the fact remains that mobile is now the ubiquitous IT solution and we’re all now looking at else it might be able to do.
Rugged PDA’s are great at capturing data. If you want a barcode or asset tracked and synced regularly throughout the day, then nothing does it better, but businesses are now asking, what else can we do and what opportunities are there in the field to extend our mobile capability. Tablets allow for data to be pumped back to the users, quickly and in a far more readable way. They allow for extended usage and data input and then create more of a 1 to many mobile culture set to go into overdrive this year.
Mobile solutions are about to get complex, far more complex than today and the tablet will be at the heart of this evolution.
Motorola got a first in here with the launch of their ET1, 7″ Android tablet. It’s an interesting product, I think it will evolve and we’ll also see more tablets come from other manufacturers this year as the trend materialises.
Will Android be the choice for the tablet OS? I’m not sure, there is definitely demand for Windows Mobile or WEH and we heard a birdy tell us to watch out for WP7 too, but I think at the moment it will be a key growth area for Android.
What will the LCD size be? Well the demand we’re seeing isn’t for 10.1″, but for smaller screens. 5, 6 and 7″ will be the winners in our mind.
Feel free to join in on the conversation, all you have to do is comment below. We’ll continue tomorrow with trend 2.
The Rugged and Mobile blog.