Motorola ES400 Revealed

21 06 2010

At last the Motorola es400 has been revealed and i’m hoping that i’m OK sharing a few key points and pics with you on the small rugged PDA from the pre-launch update I attended. In true rugged and mobile style I’m hoping to pick up on a few points that others will miss on the rugged PDA that is the successor of the recently discontinued MC35.

Some key points of the launch call are listed below.

It was described as iPhone sized but a bit slimmer and a bit thicker! I would say that it is probably very close to MC35 size but larger.

There will only be 1 configuration but with 3 different keyboard options. I’m assuming that these will be Qwerty, Azerty and something else because a numeric option is not available. There will be an extended battery option that will not be flush and require its own battery cover. There was mention that the stylus needs to be different depending on the battery being used. Not sure if I heard that right though.

The device is dual UDMA/HSDPA and the product is going to be an international one with all power adaptors and USB included in the box.

LCd is 3.0″, an odd size for a PDA . It’s 750 nits display, which is bright. A blackberry is about 550 nits, however power consumption remains the same through the use of its auto power mode.

Its got a resistive screen which is far better suited for more rugged/enterprise applications (EG using stylus’s for POD and using in gloves).

There’s a customisable user interface which you can see in the images above. Its like a cross between an iphone and HTC home screen and it looked pretty usable. There are also a lot of re-written areas of the UI like an enhanced phone dialer, camera sofwtare as well as lots more. THe UI looked pretty nice.

The camera is a 3.2MP AF with flash and whilst it was sold as a non-aggressive scanner, it will read all 1D and 2D barcodes and has illumination and a red-line to simulate 1D barcode scanning. The scan engine has been vastly improved from the MC35 and my feeling is that Motorola did not want to over boast at how good it might be.

A vehicle charging solution and desk charger solution were very briefly mentioned.

It has a stylus!

The device has a true 3 year life/roadmap.

Service from the start is available with comprehensive cover (not intentional damage).

IP42, take that as you want to. I think this is OK, it would have been nice to have seen maybe IPX4 but this is better than the MC35.

Drop spec is 1.2M to vinyl on concrete, which is about the same as the MC35 and everything else in this class.

The list price mentioned was $750, I would say that this will translate to a similiar RRP as the fully blown MC35. We’ll have to see but this looks like very good news on the price fornt.

Launch Dates

Mid June for a global launch, which has happened!! However the actual availability date will be September. I think we’ll be able to take orders about August onwards.

We’ll keep you posted as we know more and will do a more formal first look soon.





Pidion BM150R re-freshes its range

1 06 2010

Pidion BM150R

Pidion BM150R - Same case, better options

The BM150R took a while to wake up but in the past 12 months it has gained some serious momentum as the demand for “Semi-Rugged” PDA’s increases. 

There were some nuisances to the range, both in terms of pricing and functionality, however Pidion have now attended to most of these, making the BM150R a real contender in this market place. 

The BM150R Proposition

The BM150R is squarely aimed at the user who’s looking for a good range of functionality at a great price point.  In the rugged market it’s usually about what you’re willing to sacrifice in a device and with the BM150R it’s not cost for a change! 

OK, so its not fully rugged but there are a lot of customers out there who don’t need an IP rated device and who haven’t got the budget to buy a fully rugged device.  There are also a lot of people who want a device that’s small enough to use as an every day phone but knowing that the device they choose is rugged enough, has a good roadmap and won’t be vanishing any time soon.  The backup of full support services, equal to any rugged PDA is also something that is available at a very reasonable cost on the BM150R.  With the networks starting to end their support on anything rugged, this is becoming a more common need for our customers and this class of device is exactly what most customers are now looking to progress their creaking HTC platforms on to. 

The Range Explained 

The range starts with non GSM enabled pure “PDA’s” and goes through an increasingly more appropriate feature set that we feel mirrors what most people want.  We do however have the abilityt o mix and match certain elements here so talk to us if you’re not seeing exactly what you need. 

BM150R-M – 1.3MP Cam, GPS, BT 

BM150R-AC – 1.3MP Cam, GPS, BT, Ext Batt

BM150R-P – 1.3MP Cam, GPS, BT, WiFi

BM150R-W – 1.3MP Cam, GPS, BT, WiFi, GSM/GPRS 

BM150R-S – 1.3MP Cam, GPS, BT, WiFi, GSM/HSDPA 

BM150R-V – 1.3MP Cam, GPS, BT, WiFi, GSM/HSDPA, Ext Batt 

The BM150R-W are the most popular model we sell, making up about 80% of BM150R sales.  The R-V pretty much makes up the rest but we can provide r-W models with extended battery options if required.  We can also still get WM5.0 versions of the above if needed but be very careful of buying older model numbers as GPRS chips among other things have been upgraded meaning the devices will behave slightly differently if either later upgraded or simply due to older models like the R-I having different chips in it.

Prices

Prices start at under £300 and don’t get an awful lot higher for the GPRS versions.  HSDPA versions come in at under the £450 mark making them very competitive, even with HTC rivals which will cost your business far more in the long run.

What we have found with all Pidion devices is that it takes expert knowledge to understand them, the accessories and all the little nuances they have.  However with our help we’re always able to find something that works for customers on the Pidion range and the BM150R is an excpetionally competent little device.

Come talk to us if you need any help as we’re fast becoming the leading UK sellers of Pidion as well as being the leading experts on Pidion.

Dave

www.ruggedandmobile.com