Android and IOS now account for over 92% of all smartphone operating systems. This quarter also saw the rise of Windows Phone based OS’s into 3rd, with 3% market share and putting the once 40% market share leader, Blackberry into 4th position with meagre 2% of the market. Android was still in ascension with nearly double the volume and a rise from 59% to 75% of market share. Applies IOS is now starting to suffer in the smartphone market with a decline year on year from 23% to 17% share Microsoft had some good news and despite paltry volume figures compared to Android, it still managed a huge 133% climb in its market share year on year beating the trends in general volume too. Too early to start talking about how Microsoft is back just yet but it’s encouraging stuff for the Redmond folk. Blackberry really now does look dead in the water. With news they’re now making their BBM app available on other platforms, it looks like they’ve got some serious work to do if they want an invite at future smartphone parties.
What do we think?
Well Android is where we’re seeing growth in the Rugged market where Microsoft has it all to lose at this stage. However with pressure from smartphone business users looking for a blanket experience in their industrial applications and with developers and software houses firmly fixed on Android it’s going to get messy!
|Top Five Smartphone Operating Systems, Shipments, and Market Share, 1Q 2013 (Units in Millions)|
|Shipment||1Q13 Market||Shipment||1Q12 Market||Year over Year|
Courtesy of: IDC Worldwide Quarterly Mobile Phone Tracker, May 2013. The Rugged and Mobile blog.