So we’re launching Rugged and Mobile TV soon and as part of this we’re researching into the field as to what is already out there and it’s just plain awful and inspired me to blog or rather have a rant!
I challenge you to search for Rugged PDA in YouTube and watch more than 5 minutes of regurgitated manufacturer blurb about how this PDA is “The complete Mobile Solution” and that one has “All day shift batteries.” The ones with lovely lift music are especially annoying! Tried it….I rest my case!
Well here’s the truth of tha matter…”all Rugged PDA’s are the same!” It’s ok to say it, just like all cars are the same, all food mixers and TV’s are too. OK so they’re not strictly the same but who cares if it’s running a 600MHz Samsung Processor or a 624MHz XScale? Who cares if it’s got a VGA screen and seriously the amount of GPS chips on the market today is bewildering to me and I run a GPS business!!! Does it track satellites or not is what we need to tell people and the fact that the iPhone typically has one of the poorest chips on the market but is probably used more than any other PDA speaks volumes about what I am trying to say.
You need to know how the nuisances of a device affect you and your solutions. You don’t need the blurb which is just aimed at a vain uneducated attempt at building SEO and nothing to do with enriching your knowledge as the customer.
So i’m aiming on putting this right with tv.ruggedandmobile.com where I’ll be looking at all sorts of hardware our market in general and giving you honest opinion about them as well as inside tips on everything we get hold of including customer feedback and on demand blogs/videos based on what you would like to hear about or see.
Watch this space (sorry for the internal advertisement here!) and I’ll let you know when things are up!
The Rugged and Mobile blog.