SparqCode 2D barcodes setting the world alight

4 02 2010

SparqCode is another one of those 2D barcode services that let you scan a 2D barcode on any format that then delivers some kind of service or information to you.

Within 2 minutes, we’d downloaded and installed the SparqCode readers for Windows Mobile and the iPhone and we found the barcode scanner software extremely light and fast to use.

What’s great is that you can go to the SparqCode site and generate your own 2D barcodes that will instruct the phone to either:

  • Go to a website
  • Show a google map of a location
  • Automatically ring a number or send a text to a number
  • Send a business card
  • Download an app from your phones repsective app store
  • Or just send some generic text to your phone

So you can now effectively use barcodes to take away the drudge of remembering lots of information you always forget!  but more importantly it also gives business a really nice way to launch some clever long tail marketing techniques into the mobile world.

We just need businesses to adopt and use it on all their marketing now for this to become a reality.

We’ll be testing this out very soon so check back for more.

Dave





Barcode Types – 2D or not 2D that is the question!

2 02 2010

So you only just got your head around 1D barcodes.  These are the ones that you commonly see in the supermarkets etc.  Ther are over 40 1D barcode types now but they are all largely the same kind of format, wth vertical bars of differing widths being readable by a barcode scanner to give you a short piece of alpha numeric information.

1D barcodes are used everywhere now and they are still the staple barcode symbology used by most businesses.  So what are 2D barcode types, why use them and what are they all about!

2d Barcode Types

2D barcodes differ from 1D barcodes quite a lot.  Firstly they can store a lot more information in them that means in a supply chain where many companies are all using different systems, it is feasible to still track something all the way along.  In the parcel delivery business there is still not an accepted standard system to track parcels between couriers but by using a 2D barcode anyone with a 2D barcode scanner can view and parse address details of the receiver.  It also allows you to push more data onto the item being tracked so if in doubt you have more information than an ID code to help you do what you need to do.  So 2D barcodes make your solution a little more robust and they’re also more future proof because you have a lot more flexibility in the amount if information you can store.  We’re seeing 2D barcodes on all sorts of products now where they are being used for all sorts of logistics and consumer reasons from competitions to tracking.  They also take up a lot less space than an equivalent 1D barcode needs, packing lots of data into a much smaller area.

2D barcodes are also more secure as the data can be encoded within them and they do not immediately display the data within them making it more difficult for casual users to snatch data out of them.  They’re also more reliable, being able to be read when part of the 2D barcode is missing, unlike 1D symbologies where you must generally have a line of sight through the barcode or it will miss-read.

Downsides of 2D Barcode Types

Well firstly they are slightlymore costly to produce and run.  They might require later hardware to print and will certainly need a 2D capable barcode scanner to read them which, although coming down, are still more costly than their 1D barcode scanner counterparts.  The main stumbling block is that 2D barcodes will need your solution to be re-written slightly but the benefits will out weigh this in the medium term.

Lastly there is an argument to say that 2D barcodes might have come too late.  With RFID becoming chepaer every day there is also a far superior technology that might render 2D barcodes redundant before they even get wamred up.

For more see my Barcode articles section on my website here

If you need any advise on barcdoes then drop me a line on twitter or here and i’ll be only too happy to help.

Dave

www.ruggedandmobile.com





3G is your business taking advantage?

1 02 2010

3G as the driver to Innovation

We’re now starting to see a lot more devices come onto the Rugged PDA market with the latest 3.5G capability, however many of the most common devices, like Motorola’s MC55 are still using EGPRS which makes me wonder if the business world has caught up to 3G yet?

GPRS will give you about 114kbps throughput which in terms of syncing data is pretty much all you need.  Most businesses out there are using field mobility devices that sync simple text or database updates over the air and as such probably don’t require any more.  However we’re now seeing the next wave of applications hit the market where a GPRS connection would creak under the pressure.

A lot of mobile inspection applications are now trying to use the camera on the Rugged PDA in order to add another line of proof to their workflow and this puts an enormous strain on the data connection as hundreds of images can be queueing up to be sent back your servers. 

Social applications are also now starting to hit business process where sharing and updating of data from and to multiple devices and databases is going to be common place.  Add to this the frequency and nature of the data and you can start to come up against some much higher bandwidth requirements.

Background syncing is also something that is becoming essential.  As the devices become more central to workers daily lives, they need the ability to use the voice and data functionality on the Rugged PDA without interruption and this largely means using a 3G device, independant of the data speed it can attain.

We saw this with GPS.  All those parcel delivery applications suddenly wanted to add in location to their workflow and now with better and better connected devices we’re seeing businesses trying to find ways they can utilise this extra bandwidth.

With drivers like these, I think we’re in for some extremely excting times in the mobile world.

If anyone needs any help with any apsect of data capture then drop me an email, i’m always willing to help.

Dave

www.ruggedandmobile.com